Share the joy of reading this christmas to give children a brighter future a new original book called mogs christmas calamity and a special mog soft toy, both created exclusively for sainsburys, are now available to buy in stores. Forgetful but unforgettable, mog the cat has been making adults and children smile since her inception in 1970. Moms christmas calamity is the latest book in judith kerrs work for harper collins children. Sainsburys christmas advert brings back mog the cat with. The mogs christmas calamity book at the centre of the campaign will also help sainsburys raise funds for save the childrens attempts to improve child literacy across the uk. Judith kerr, harpercollins and sainsburys will donate all of their profits from the sale of this book to save the children to improve child literacy in the uk. The classic christmas story of everyones favourite forgetful cat, mog, in this beautiful book and cd edition, read by the inimitable geraldine mcewan. In each book mog gets into a different conundrum with a new character or event. Using mog as a celebrity cat, create an adcampaign for a new cat foodproduct using mog as the celebrity endorsement and taking her achievements into account. Mogs christmas calamity is festive success story as book. They lighten things up, and make me smile, and refresh me before i dive back in to something denser.
Sainsburys has ran out of cuddly cat mog toys promoted by. For christmas 2015, sainsburys joined forces with harpercollins to produce a limited edition childrens book in aid of save the. Sainsburys mog the forgetful cat toy selling for six times the shop. The story behind mogs christmas calamity advert sensation. For christmas 2015, sainsburys partnered with harpercollins to produce a festive. Sainsburys has turned to one of the nations best loved childrens book characters, judith kerrs mog, for its festive campaign highlighting the importance of sharing at christmas. Judith kerr, harpercollins and sainsburys will donate all of their profits from the sale of this book to save.
Childrens author judith kerr has brought mog the forgetful cat out of retirement causing ripples of nostalgic delight among children and adults alike and also allowing sainsburys to win the battle of christmas adverts 2015 by harnessing an old friend. The spot was created in partnership with harpercollins childrens books. Celebrate christmas with this brand new classic story about everyones favourite cat, mog. With a mog and the accompanying mogs christmas calamity book. She also illustrated a book, exclusively sold in sainsburys stores. To coincide with the advert, kerr, who is 92yearsold, has written a book entitled mogs christmas calamity, which will be published by harpercollins childrens books and exclusively sold by sainsburys. Were really delighted with the sales of our mogs christmas calamity book and soft toy, with all.
Sainsbury s backed a winner with the forgetful cat. Mogs christmas resurrection shoots to no 1 books the guardian. Kerrs new picture book, mogs christmas calamity, sees the beloved. Taking the concept of mog the hero further, you could produce a piece of creative writing demonstrating other occasions on which mog goes on to save the day. Its christmas, and mogs house is full of strange noises and peculiar smells. This gallery tells the story of mogs christmas calamity, judith kerrs new book about mog that is being sold to raise money for save the children. And then it went into the fire and made a little fire of its own and two more fires on the rug. The soft toy based on the popular childrens books was made for the. The new title, mogs christmas calamity, is the authors first since retiring the character in 2002. Uk retail figures for christmas 2015 show ecommerce growth. Since she first appeared in mog the forgetful cat, mog has become everyones favourite family cat and her adventures have delighted countless children worldwide. The profits from the sales of the book and of a specially created mog soft toy will be donated to a charity to support the work they do in the uk for childrens literacy.
Sainsburys praises huge success of christmas campaign featuring. This christmas we asked you to share a video reading mogs christmas calamity by judith kerr to help us create a very special christmas story and weve used your clips in. Third quarter trading statement for the 15 weeks to 9. Tash mocked me for checking out a christmas book in february, but i had to wait for the library to get it in. For sainsburys christmas campaign, the 92yearold author wrote a new story, mogs christmas calamity.
Barney thomson robert carlyle, awkward, diffident, glasgow, scotland barber, lives a life of desperate mediocrity and his uninteresting life is about to go from 0 to 60 in five seconds, as he enters the grotesque and comically absurd world of the serial killer. The sainsburys mog soft toy is being sold online for six times its value after selling out in stores. Sainsburys has ran out of cuddly cat mog toys promoted by its. Sainsburys christmas tv advert supports save the children. Find all the books, read about the author, and more. Sainsburys partners with childrens author judith kerr. Mogs christmas calamity tops book chart for third week.
Mogs christmas calamity is the first story in the series since 2002, when the stripey feline died of old age in the 16th title, goodbye, mog. This efl lesson plan is designed around a short film commissioned by the british supermarket chain sainsburys titled mogs christmas calamity inspired by the childrens writer judith kerr. For this campaign, judith kerr has created a new book after years. Judith kerr, harpercollins and sainsburys agreed to donate all profits from this book and the adorable plush mog that goes with it. Sainsburys christmas mog toys sell out as store is accused of letting down children. The profits from the sales of the book and of a specially created mog soft toy will be. Mogs christmas by judith kerr goodreads share book. Sainsburys partners with childrens author judith kerr and save the children for mogs christmas calamity. Mog is a fictional character in a series of childrens books written by judith kerr. Sales of the book version of mogs christmas calamity will be available exclusively in. We use a feature of your web browser called a cookie to help you get the most out of using our site. In the lesson students collate vocabulary related to christmas, talk about christmas customs, watch a short film and predict the ending of the film. Sainsburys mogs christmas calamity the inspiration room. Mogs christmas calamity was sold exclusively in sainsburys stores, alongside a special mog soft toy.
The supermarket, kerr and publisher harpercollins are donating all. Some of you may remember mog from books that are already out. Lovely vintage 1991 mog the cat 8 plush toy in excellent preowned condition and comes with cardboard swing tag also included is mogs christmas calamity book 2015 which was available from sainsburys, also excellent condition. Sainsburys revives childrens book feline mog in its bid to own christmas. Mog and the thomas family are looking forward to christmas. Mogs christmas calamity is festive success story as book shoots to no 1. Mogs christmas book, teaching resources, story, cards, mat book, teaching resources, story, cards, mat, sequencing, primary resources, play, early years eyfs. Sainsburys christmas tv advert this year features childrens book character mog and will be helping to raise funds for save the children created in partnership with harpercollins childrens books and author and illustrator judith kerr, the christmas ad sees mog set off a chain of unfortunate events which almost ruin christmas for the thomas family. Sainsburys christmas advert mogs christmas calamity. Sainsburys mog the forgetful cat toy selling for six. Sainsburys christmas mog toys sell out as store is. Sainsburys mog the cat christmas campaign continues with.
Judith kerrs new mog book tops the adult bestseller charts after selling 39 copies per minute. Sainsburys has claimed its mogs christmas calamity ad has been a. Mogs christmas calamity has topped the uk book chart for a third week. Mog sets off a chain of unfortunate events which almost ruin christmas for the thomas family.
Mogs christmas resurrection shoots to no 1 books the. Using mog as a celebrity cat, create an adcampaign for a new cat food product using mog as the celebrity endorsement and taking her achievements into account. Watch our festive tv ad and see if mog can save christmas. Judith kerrs mog at heart of sainsburys christmas ad. Since this advert is also to promote literacy sainsburys are selling mogs christmas calamity. Judith kerrs childrens book sold 72,935 copies in the last week, according to nielsen bookscan. Mogs christmas book, teaching resources, story, cards. Official sainsburys mog the cat plush toy 30cm tall. Sainsburys videos sainsburys official christmas advert 2015. Sainsburys has brought back one of britains bestloved childrens book characters in its christmas advert, a festive extravaganza starring mog the forgetful cat. Judith kerr pens new mog story for sainsburys christmas campaign.
She also illustrated a book of the same name to accompany the ad. Details about sainsburys mogs christmas calamity advert mog the cat soft toy book judith kerr. The sainsburys mog the cat christmas advert has come true. To coincide with the advert, kerr, who is 92yearsold, has written a book entitled mogs christmas calamity, which will be published by harpercollins childrens books and exclusively sold by. On the same evening the advert was aired, over 600 sainsburys stores across. Other regularly occurring characters include mr and mrs thomas mogs owners and their two children nicky and debbie. The charitable donation from the sales of the moos christmas caam,obook and soft toy, on behalf of sainsburys, judith kerr and. Sarah kilmartin, head of campaigns at sainsburys, said.
Mogs christmas judith kerr picture books serve the same place in my reading that the cartoons do in the new yorker. The book version of mogs christmas calamity will be on sale for. Sainsburys revives childrens book feline mog in its. This is mogs christmas calamity by durbanstrong on vimeo, the home for high quality videos and the people who love them. Sainsburys charming christmas advert will put you in the. Everyone is busy hanging holly and blowing up balloons, and where is that tree.
971 610 1520 1393 1453 967 122 889 1299 1544 593 1003 823 1492 1225 620 1284 1264 1363 1392 417 894 1106 723 48 559 461 1101 357 1351 209 14 1389 1062 154 267 255